Optimized vs. Un-Optimized: What's The Difference?
We believe optimized local map listings (LML's) get more business than un-optimized LML's.
UN-OPTIMIZED Local Map Listing:
In addition to not appearing on they keyword map - the un-optimized map listing below* is missing company website link, no photos, no company logo, no business hours, no payment methods, no customer reviews (see what a negative review looks like), no email link, no correct business categories, and no keyword optimized features - which can all help this business rank higher in local searches.
Key Un-Optimized Negatives: 1. Nearly impossible to be found on a
"top keyword phrase" results map, due to limited, un-optimized
business information. 2. Not as convenient for web viewers (leaves
questions unanswered, they keep searching).
3. Much less impressive looking to web surfers (not eye catching, and will be easily passed over or completely ignored).
* Un-optimized Business name and address was removed (green areas above) to protect the uninformed (and avoid finger pointing upon inevitable bankruptcy).
Local Map Listing:
A few of the features that make our OPTIMIZED listing better: a) website link; b) positive reviews (added regularly); c) representative, eye-catching photos, d) including business logo; e) business hours; f) email link; g) video link ...
What you see in our optimized map listings are really just the "tip of the iceberg". We don't publish our LOCAL OPTIMIZATION "INSIDE" METHODS - but each and every one of our customers benefits from them.
At this time, NO ONE IN THE COUNTRY knows more about local optimization than we do! What's it worth to you to have the best in the country working for you?
Key Optimization Positives: 1. Much higher potential for this listing to appear "on the map" for a "top keyword" search. 2. More convenient for web viewers hoping to make a quick decision (most questions are answered). 3. More Positive "Reviews" may convince strangers that this business is trustworthy (see what a positive review looks like).
MISTAKE #1 - TRYING TO OPTIMIZE THE MAPS YOURSELF: In a nutshell, when you fall off the map or can't ever get on it - you won't have a clue how to reverse your "bad luck". You might even severely DAMAGE your chances of ever appearing on the maps when you make map adjustments on your own.. This is because this has become a "professional's job". There is simply too much for a business owner to know. It now takes a lot more than plain old luck (or a basic knowledge of how to "DIY and hope for the best") to get you on the map ...and there are almost a million OTHER reasons why you will continue to STAY on the map and not get bumped off!
We've taken over a lot of lousy - "DIY" local map work. We have had to UNDO or REWORK a lot of novice and damaging work after an owner has given up. Like trying to do your own plumbing - when the job is as SERIOUS as this is - always get a professional! DIY = Do It Yourself
* Optimization ""black hat" or prohibited optimizations methods ARE ABSOLUTELY FROWNED UPON AND NOT USED BY US!
MISTAKE #2 - GETTING YOUR "COMPUTER GUY" TO DO YOUR MAPS
Sure you're "computer guy" can probably do some of the basics (add some text and pictures to your listing, etc) - but he/she won't be able to go beyond that (see "Plus 30 Other Things You Can't See", above). ...and going beyond the basics is EXACTLY what it is going to take to get you on the map. Time is fleeting. How long can you wait to get the benefits that the maps can bring now? You wouldn't wait to have your "GP" do your heart surgery would you? You understand that "specialization" is the key to quality and the best results. Local map optimization (LMO) is very similar in importance, as marketing is the "heart" that keeps a business growing.
So now after making this mistake - you've just spent hundreds and got nowhere, wasted a few months trying, and lost plenty of business using your "computer guy" to do this incredibly important job. Take some advice: leave your "computer guy" to do what he/she knows best - fixing your computers or office network. Leave the important marketing tasks to the map marketing professionals at LocalMapMe.com!
If you haven't noticed already "computer geeks" are great at fixing computers - but they are more often than not - HORRIBLE marketing people! He/she may know how to enter data for your map listing - but they will not understand how to make it appear on the keyword maps (this requires a marketing mindset). Last but not least - in almost all cases, we don't need the cooperation of your current "computer guy", "IT person" or "webmaster" to do what we do - and in most cases he/she won't even know this is being done (so no feelings are getting hurt) - but you will as the business activity coming from Google or Yahoo begins - and you'll be smiling all the way to the bank!
MISTAKE #3 - USING OTHER "SEO" COMPANIES TO PUT YOU ON THE KEYWORD SEARCH MAPS
Incredibly, ALMOST ALL of the present SEO (Search Engine Optimization) "experts" are still focusing on local organic search area results that APPEAR BELOW THE MAPS. We will repeat again for emphasis - YOUR SEO COMPANY IS FOCUSING ON LOCAL SEARCH RESULTS THAT APPEAR BELOW THE MAPS!
Why would you pay $500 to $1,000 a month or more for local SEO services that appear below these new and dominant eye-catching maps? Is this happening to you? We know this goes on because we have been in SEO services since 1996. $500 to $1,000 A MONTH is the standard rate for expert (and there is a LOT of variance in the term "expert" here!) SEO services. So we've got a couple of questions for you: Will you be aware of the only thing that now matters in local internet marketing? Or are you going to continue to throw your money away on old school SEO methods? We cannot urge you enough to quit paying for overpriced SEO services that pale in comparison to the results you can get from the local maps!
Did you know that 82% of people using local maps and search sites followed up with an offline action? e.g; in-store visit, phone call (TMP Directional Marketing)